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360 video lets your customers visit a location without actually being there. How you use it depends on your business, but the sky’s the limit – literally. Realtors and property managers, for instance, can give prospective buyers or renters a view from the kitchen where they can look in all directions and get a feel for the place that they just can’t get from 2-D shots. 360 video cams consist of two back-to-back fish-eye lenses and software that “stitches the seam” between them. Just be sure to position the camera where viewers can see everything all around them. With the right camera and headset, you can now put your customers “on location” – virtually. Wired, 02.24.17